• Sonobi Challenges Google-Facebook Domination on People-Based ID

    Saturday, 11 November 2017
    67 clicks

    Until now, Google and Facebook have been the only people-based options for advertisers to reach large audiences across cookie-less environments. And now, come Sonobi. The New York based company unveil its people-based identifier (PBID) solution for for all advertisers and agency partners. The system updates its identity information of over 150 billion points of deterministic data monthly.

  • HBR: Artificial Intelligence for Boosting Revenue Generation in the B2B Enterprise

    Friday, 10 November 2017
    16 clicks

    Harvard Business Review Analytics Services released a comissioned report entitled 'Artificial Intelligence for Boosting Revenue Generation in the B2B Enterprise'. The findings reveal increasing urgency – and action – among business leaders to incorporate AI into their most critical revenue-generating and commercial operations.

  • Infor Recognized as Beautiful Business CRM

    Wednesday, 08 November 2017
    39 clicks

    Infor, a leading provider of beautiful business applications specialized by industry and built for the cloud, has once again been recognized as a Leader in Nucleus Research's latest Customer Relationship Management (CRM) Technology Value Matrix. The CRM Value Matrix for the second half of 2017 reflects the advances vendors have made in those areas with leaders differentiating themselves on mobile, industry accelerators and social selling capabilities.

  • TrackStreet Raises $2 Million to Develop SaaS-based eCommerce Monitoring Platform

    Wednesday, 08 November 2017
    15 clicks

    TrackStreet, the automated SaaS-based eCommerce monitoring platform that give brands and manufacturers unprecedented visibility and control over how and where their products are sold online, has raised $2 million in Seed funding led by Okapi Capital. TrackStreet will leverage the funding to further develop its proprietary AI-based technology, extend its marketplace analytics and automated brand protection platform and accelerate market momentum.

  • Cloud Business Platform: The Path to Digital Insurance 2.0

    Tuesday, 31 October 2017
    25 clicks

    Insurance business is in a renaissance. A new generation of insurance buyers come with new needs and expectations. They need Insurance 2.0, such as on-demand insurance and micro-insurance. To response this trend, insurance industry has to adopt a new business model, Digital Insurance 2.0, that is built on a cloud business platform.

  • Robotics Virtual Workforce: Software AG Add-ons to Digital Business Platform

    Tuesday, 31 October 2017
    34 clicks

    Software AG adds robotic process automation (RPA) to its Digital Business Platform. RPA offers a new '''virtual workforce'' of software robots to help automate repetitive manual tasks and processes. This news digital process automation capabilities provides add-on technology for automation at the user interface level.

  • Lippo Group Monetize Big Data with Kinetica GPU Database

    Tuesday, 24 October 2017
    101 clicks

    Indonesia's big conglomerate Lippo Group has chosen Kinetica, provider of the world’s fastest GPU-accelerated analytics database, and NVIDIA, to spur innovation in big data and analytics that fully utilize a 360-degree customer view and derive real-time analytics and insights on shopping trends and the digital lifestyle.

  • Namogoo Offers Free Browser Bot Detection for Ecommerce Retailers

    Tuesday, 24 October 2017
    20 clicks

    Namogoo offers its Namogoo Browser Bot Detection for free to ecommerce retailers through January 31, 2018. This service integrates into ecommerce analytics tools, including Google Analytics, enabling online retailers to detect and identify a new generation of browser bots that mimic real users’ behavior.

  • Personetics Apply 'Nudge Theory' on AI-Powered Banking Solution

    Friday, 20 October 2017
    107 clicks

    Richard Thaler, 2017 economics Nobel Prize winner, constitutes 'nudge theory': most people fail to make rational decisions, including decisions about their financial affairs, and tend to sway towards the easy option. Personetics, the leading provider of cognitive banking applications, showcase how it solution helps bank 'nudge' people towards better financial decisions.

  • The Body Shop Transforms Shopping Experience with Axway

    Wednesday, 18 October 2017
    21 clicks

    Leveraging Axway Appcelerator, The Body Shop has been able rethink its customer loyalty program, integrate massive amounts of data, and successfully implement an innovative new mobile application to increase in-store purchases. ''Love Your Body Club'', its new mobile powered by Axway Appcelerator, deliver personalized and contextualized shopping experience to more than 90,000 customers in Switzerland.

  • Demand Guru: Machine Learning for Supply Chain Operation

    Wednesday, 18 October 2017
    20 clicks

    LLamasoft launches Demand Guru, a new solution that empowers companies to improve their supply chain design and strategic business initiatives. With Demand Guru, companies will be able to quickly consider several key demand drivers, and then test out various future demand scenarios, based on that information.

  • Prima Solutions Acquire Predictive Software Company

    Monday, 16 October 2017
    30 clicks

    In accordance with its ambitious international development strategy, Prima Solutions, French insurance software vendor, acquire Tricast, a company specialized in analysis and predictive tools. Tricast software has been to improve the competitiveness and technical margins of insurers, banks, cooperatives and wholesalers.

  • Adobe Named a Leader in Digital Marketing Analytics

    Friday, 13 October 2017
    33 clicks

    Adobe Systems Incorporated announced it has been positioned by Gartner, Inc. as a leader in its ''Magic Quadrant for Digital Marketing Analytics'' research report for the third year in a row. Its digital marketing analytics product, Adobe Analytics Cloud, helps clients manage more than 150 trillion data transactions annually. Major brands using Adobe Analytics include T-Mobile, The Home Depot, Mastercard, Ford, MGM Resorts, Citi Bank, Dell, NBC Universal, and Heathrow Airport.

  • Shiseido, Maybelline, and Avon Top-Performing Makeup Brands on Instagram

    Thursday, 12 October 2017
    92 clicks

    Netscribes Inc analyzed the official Instagram pages of 10 global makeup brands, including Avon, Clinique, Estée Lauder, Lancôme, L’Oréal Paris, M.A.C Cosmetics, Maybelline New York, and Shiseido to find out the best performers and what marketers can learn from them. And the winner is... Shiseido, Maybelline, and Avon.

  • Top 10 Strategic Technology Trends for 2018

    Wednesday, 04 October 2017
    136 clicks

    Gartner, Inc. today highlighted the top strategic technology trends that will impact most organizations in 2018. Gartner's top 10 strategic technology trends for 2018 tie into the Intelligent Digital Mesh. The first three strategic technology trends explore how artificial intelligence (AI) and machine learning are seeping into virtually everything and represent a major battleground for technology providers over the next five years.

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